Field & Stream Cover from November, 1934
In 1959, struggling under the academic burdens of 6th grade, I was nevertheless open to a curriculum extension. My adult neighbor Alois R. routinely brought home all manner of trout, rabbits, grouse and deer. I was often invited to hear how they were taken, and to observe how they were processed. Mr. R.’s son had grown to a certain age, no longer young but not old enough, when his Dad just didn’t quite "get it" anymore. So “Louie,” as his wife Gladys instructed me to call him, picked me up as a sort of project son.Prior to my first-ever outing trouting, I spent a tough hour under his critical eye learning to snell a fixed dropper below a snug slider we’d use to attach salted minnows for a downstream drift. As beaten up as I felt when I got home, I was even prouder several days later when I showed Louie the rigs I’d tied myself. I still have a few of my originals tucked away in my equally ancient tackle box.
In addition to sharing his camp, his beloved beagle “Pepper,” and his great good nature with me, Louie also presented me with his old Field & Stream magazines. Those magazines were like the proverbial seeds that fall on fertile ground. I devoured each issue page by page.
I was delightedly surprised this New Year’s Day to find the October, 1959 issue of Field & Stream buried with some tax records I was searching for. Having pored through this issue again, I'm not sure which reading was more eye-opening. Things sure have changed these past 50 years.
Here’s what you found inside in 1959:
- Phone numbers without area codes. Remember when numbers looked like Baldwin 9-9415; Chestnut 6-2000; and Palace 4-5214?
- Great prices by today’s standards. The Browning Superposed listed from $280. Model 12s listed from $94.95. Model 37 Featherlights listed from $105.
- Advertisements for preserve bird hunts in NY. The preserves were all “downstate,” meaning a not too inconvenient drive from NY City. I would have guessed preserves weren't popularized until a bit later.
- Articles by now iconic writers A. J. McClane, Warren Page, Clare Conley, H. G. Tapply, Robert Ruark, Corey Ford, Ted Trueblood, and Ed Zern. All in one month’s issue! For 35¢!
- Two advertisements for tiger hunts under the heading “India," and one offering safari in Vietnam:
“Experienced guides dedicated to give you the very best in hunting thrills for Big Game – Elephant, Tiger, Gaur, and many others.”
The first official large unit military action of the Viet Nam War occurred on September 26, 1959 when the Vietcong ambushed two ARVN companies. I suspect that demand for gaur safaris dried up soon thereafter; and this may have been the last issue to contain such an advertisement.
- Hunting season dates and limits for all 49 states. Hawaii was admitted to the Union on August 21, 1959, and presumably was otherwise busy when asked to forward its sporting calendar. Surprisingly, there was a Hungarian Partridge season in NY with 3/ day and 9/ season limits.
- An “original Frontier Six-Shooter” in .22 calibre for $47.50. Here is the quaint ordering information:
“Send cash, check or money order. When ordering pistols, enclose a signed statement reading: ‘I am not an alien, have never been convicted of a crime of violence. I am 21 years or over.’”
- Forget about websites or email addresses: there are no zip codes in the ads. For those of you young enough not to remember, this is not an omission.
My friend Bill D. from The Black & Tan Bombshell will probably think the title picture shows a Gordon Setter; and it probably does. But regular readers will recognize that the dog is a dead ringer for my ECS “Gordie.” The February, 1935 cover dog, just like my good old “Bean,” was an American Water Spaniel. Prints of both covers were presented to me at Christmas several years ago, and hang proudly on our living room wall.
2 comments:
A Gordon did come to mind, Michael.. LOL
Interesting comparison to 50 years ago. So much has changed. Especially the purchase requirements!
I'd be willing to bet a doggie biscuit that IS A GORDON on the front cover. The real mystery, is, who is it??
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